Take the next step in technical marketing with Server-side Tagging
Server-side Tagging In Google Tag Manager
Learn everything there is to know about Server-side Tagging in Google Tag Manager.
The course is a comprehensive, task-based approach.
You will be expected to put some work into it!
Server-side Tagging In Google Tag Manager
Enrollment open 1st February – 14th March 2021
Key Concepts Covered in this Course
- Deployment and installation
- Setting up and customizing tagging
- Environment optimization
- Strategies for full migration
Simo Ahava is the perfect instructor for you. His expertise in the subject matter coupled with his empathic approach to teaching make him a solid companion for you on your journey through this course.
Enrollment open 1st Feb – 14th Mar 2021
Course Details
Total Length of Videos
Approx. 7 hours
Course Price
€ 599
Start Date
March 1st, 2021
Course Description
Server-side Tagging is the most disruptive feature to be introduced in Google Tag Manager over the recent years. It has the potential to redefine your organization’s entire approach to tagging, governance, privacy, and data security.
This course is a comprehensive task-based learning plan for Server-side Tagging in Google Tag Manager. It will explain everything from deployment to customization over 60+ bite-sized videos (typically ~5 minutes in length).
What Is A "Task-Based" Approach?
In this context, “task-based” means that every single topic, lesson, and section has been designed for immediate application.
Rather than spend time on theory and background, the lessons will tackle the subject matter with pragmatism, and the theoretical component will emerge as a by-product of actually doing the tasks.
How Does The Course Work?
Enrollment opens 1st February 2021 and is open until 14th March 2021.
You will have access to course content from 1st March 2021 onwards. Before this date, you will be able to watch the introductory videos, and you will be able to see the full curriculum.
Once you have enrolled, you will have lifetime access to the course, including any updates to the course material.
The course is self-paced, but there will be a schedule you can optionally follow. The schedule will include a weekly email containing additional tips and resources for attendees, and there will also be a weekly office hours live video conference where your questions will be answered.
Once you enroll, you will receive an onboarding package in your email with all the information you need.
Enrollment open 1st February – 14th March 2021
Key Features
- 60+ bite-sized videos
- Webinars, email content, and a robust community of support
- Quizzes, checklists, and other support material
- Final quiz and certificate
- Lifetime access to content (with updates!) and community
Who Is This Course For?
- Marketing professionals who want to take their knowledge of GTM and expand it to cover cloud technologies
- IT and developers who have been concerned with the proliferation of client-side tags and want to take steps to improve governance
- Managers who understand how important it is to establish ownership over data collection and processing processes within an organization
- Data privacy and security professionals who want to deploy and utilize tools and methods for protecting the user's right to control their data
- Google Tag Manager users who want to know more about the cloud and the possibilities of server-side technologies
Course Content
The course comprises five sections, containing 18 lessons in total. Each lesson is typically 3-4 short videos, each tackling a single, practical aspect of the subject matter. All the sections (apart from Introduction) end in a quiz, with a final quiz waiting at the very end. Once the final quiz is complete, the student will receive a certificate.
- Introduction (4 videos)
- Setup The Environment (4 videos)
- Create The First Client (3 videos)
- Create The First Tag (4 videos)
- Configure The Browser (4 videos)
- Preview Mode In Detail (6 videos)
- Overview And Quiz (1 video)
- Reserve And Map A Custom Domain (5 videos)
- Upgrade The Server (4 videos)
- Optimize Costs (4 videos)
- Overview And Quiz (1 video)
- Import New Templates (3 videos)
- Build A Client Template (5 videos)
- Build A Tag Template (5 videos)
- Consolidate Incoming Traffic (5 videos)
- Overview And Quiz (1 video)
- Advanced Applications (5 videos)
- Tips & Tricks (3 videos)
Quiz of everything covered in the course. A certificate will be awarded upon quiz completion.
