🎉 New! The Technical Marketing Handbook is a free online resource for all technical marketers.
Seated on the couch, Mari Ahava gazes at Simo Ahava with a warm smile. Simo, standing firmly behind the couch and leaning on it, meets the camera's lens with a confident stare.

We believe that all digital marketers are technical marketers

We offer courses to anyone interested in taking a deep dive into certain technical marketing topics. You can count on us to guide you through the classes in a friendly and steady manner. We foster curiosity, focus on knowledge-sharing and value lifelong learning in everything we do.

Our story...

…began in a classroom. We were both students, both considering a career as a teacher. Neither of us became a teacher, but teaching has been a part of both of our careers. We both think that learning can and should be made easy. We also believe that task-based learning is the most effective way to learn. As working parents of two small kids, we know how hectic life can be. We know how important it is to be able to study at your own pace, whenever you have time for it. When we started planning online courses, all of these values and experiences guided us in the choices we made during the process.

Mari Ahava stands on the beach, looking towards the camera with a friendly smile. The serene natural body of water serves as a peaceful backdrop.
Simo Ahava sits serenely on a coastal rock, a stunning natural body of water providing a picturesque backdrop. He graces the camera with a warm smile.

Bridging the gap between technical and non-technical

We’ve lived, worked, and educated our way through all the biggest paradigm shifts of the last 15 years. We have seen how digital marketing is becoming more technical by the day, with advances in cloud technologies, big data mining, machine learning, and data regulations. At Simmer, we don’t believe that “non-technical marketers” actually exist anymore. Our goal is to activate these technical marketing skills within you. We hope that by taking our courses, you’ll be rewarded with a newfound appreciation for marketing technologies and the competencies required to work with them.

We would be honoured to help you in facing these new technological challenges in our digital marketing industry.

The rise of scalable and cost-efficient cloud infrastructure, the emergence of ML and AI for everyday needs, the possibility to parse petabytes of data in less time it takes to read this paragraph, the need to protect users from illicit personal data processing, and the shifting focus between client-side and server-side technologies. We’re equipped with insatiable curiosity towards our ever-changing industry, and we’d like to share that enthusiasm with you.

Our story began in a classroom, and now it is continuing with a whole new chapter of teaching and learning in the world of technical marketing. Both of us are working to make Simmer courses inspiring for you. When we have awakened the technical marketer within you and helped you to thrive in your career, we know that we have reached our goal.

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