Play Video about Techincal marketing expert, Simo Ahava, sporting a warm, friendly smile. He is set against a dynamic computer graphics backdrop featuring a 3D-rendered protective shield. Adjacent to him, the course title, 'Web Browsers and Tracking Protections', is prominently displayed.

Web Browsers And Tracking Protections

Learn about web browsers, tracking protections, and how the world of technical marketing is changing.

Learn about one of the greatest technology shifts in web browsers

In Web Browsers And Tracking Protections, you will learn all about the various browser technologies designed to prevent cross-site tracking and to protect the users from data security incidents and unwarranted data collection. You will also learn what the data quality impact of these technologies is.

About This Course

You might have heard about Intelligent Tracking Prevention. You’ve likely heard of a digital fingerprint. You’ve almost certainly come across browser cookies before, and perhaps you have an idea of how they could be misused for tracking.

Tracking, especially the cross-site kind, is these days treated as an unwanted side effect of browsing the web. It’s rare for anyone to actually want to be tracked (at least, not without getting something in return), yet there is an enormous industry of digital marketing, advertising, and analytics revolving around data collected from web users.

Web browsers are taking back control. From limiting ad vendors’ access to browser cookies to outright blocking pages from contact vendor servers, browsers are working on behalf of their users to prevent vendors from collecting data without the user’s approval.

What You'll Learn

This course is designed to educate you on all the ways that modern web browsers are protecting their users against tracking. Especially for those working in digital marketing, this topic is very important, because most of these tracking protection mechanisms have a direct impact on the quality of marketing data as well.

Course Overview

  1. Course intro and curriculum
  2. How to use web browsers’ debugging tools
  3. Key terminology and glossary
  1. What different ways does the web browser offer for tracking users?
  2. What are browser cookies and why are they considered so dangerous?
  3. How can the URL and referrer be abused for tracking purposes?
  4. Other tracking vectors, such as CNAME records and bounce tracking
  5. Stateless tracking with digital fingerprints)
  1. Intelligent Tracking Prevention (Apple / WebKit)
  2. Brave Shields
  3. Enhanced Tracking Protection (Mozilla / Firefox)
  4. Tracking Prevention (Microsoft / Edge)
  5. Google Chrome
  6. Detailed walkthroughs of how the above browsers instrument various tracking protection mechanisms
  1. Discussion openers for various topics around browsers and tracking protections
  2. The future of tracking protections
  3. The shift to server-side tracking
  4. The deprecation of third-party cookies

Is this course a good fit for me?

You work in digital advertising or digital analytics, and you want to know how tracking protections impact the data you work with on a daily basis.

You work in software development or as a web designer, and you want to know more about how to manage state and browser storage so that tracking protections would impact your work on web apps as little as possible.

You are an ad tech vendor (or similar), and you want to know what the main risks to your chosen line of work are with the evolution of tracking protection mechanisms (and there are many risks indeed!).

You are a web user concerned about your data being misused, and you want to know which browsers do the best job at keeping your browsing private and secure.

You are looking for task-based instruction from an expert instructor supported by a strong community of your peer learners.

Do not care and do not want to learn about web browsers.

You think learning about browser tracking protections is a waste of time.

You want to learn about the best ways to circumvent tracking protections and ignore your visitors’ rights to privacy.

Task-based, bite-sized, self-paced lessons

The course is self-paced, and you can take it at your own leisure. The individual topics always contain text content to help flesh out the concepts. There are illustrations, links, and tips to help you understand more about the topic.

The text content frequently contains tooltips that point to entries in a glossary. There’s a lot of domain terminology introduced in this course, so the tooltips are almost essential.

Quizzes, certificate, and lifetime access

At the end of each section there will be a smaller quiz to test your progress. After the last section, there will be a final quiz, which tests you on everything learned during the course.

Once you complete all course content, you will receive a certificate, which you can proudly share on social media and in your professional profiles.

As with all Simmer courses, you’ll receive lifetime access to the content and the Simmer Community upon enrollment.

What people are saying

Meet Your Expert Instructor

Hi, I'm Simo Ahava

We are honored to train employees from companies such as these

Frequently Asked Questions

If you watch the videos at normal speed and read everything there is to read, you will get through all the content in roughly 10 hours.

Once you enroll, you will get your Simmer login credentials that will let you access the course content. Shortly after, you’ll receive an email with your onboarding package.

You’ll also receive an invite to the Simmer Community and lifetime access to everything listed above.

Just that. Unless you specifically ask us to, we will not remove your access to the course content or to the Simmer Community.

You will also stay on the course email list, which we will never, ever use for marketing purposes. It is solely for distributing useful information about the course.

Nothing, really. The course is designed to walk you through all the tracking protection mechanisms with a show-and-tell approach.

If you have the chance to install all the browsers this course covers, that’s good. You’ll be able to reproduce the examples by yourself.

We offer a full refund, no questions asked, if you request it within 30 days of your purchase and if you’ve got 100% completion of the course content. We really want you to give it your best shot – we are absolutely positive that you will find the course useful and the learning curve manageable.

Start learning

Web Browsers And Tracking Protections

Hide picture