Tips, guides, and walkthroughs for digital marketers
The event_timestamp field in the Google Analytics 4 export to Google BigQuery is in UTC time by default. Since intraday tables are updated near realtime, it might sometimes look odd that some of your events are in the future (or too far in the past).
In this blog post, we’ll take a look at how you can change the default table expiration and the table-specific expiration in Google BigQuery.
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