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Simmer Blog

Tips, guides, and walkthroughs for technical marketers

Data-driven does not mean decision-ready
  • 7 min read
Data Is Abundant, Decisions Are Not
In this guest post from Arben Kqiku, we explore the power of decision frameworks in shifting an organization further into data-driven decision-making territory.
from clicks to insights with R and BigQuery
  • 16 min read
From Clicks to Insights: Rebuilding Google’s Merchandise Store User Paths with R and BigQuery
Guest post by Arben Kqiku detailing how to use R and BigQuery to perform path analyses with GA4 data.
same-origin deployment with server-side google tag manager
  • 7 min read
Same-origin Deployment With Server-side Google Tag Manager
How to deploy server-side Google Tag Manager with a same-origin setup using a subfolder of the website.

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Send App Data To Server-side Google Tag Manager
  • 9 min read
Send App Data To Server-side Google Tag Manager
How to use the Firebase SDK to send app data to server-side Google Tag Manager.
How to Get Started with Technical Marketing and Data Analytics?
  • 3 min read
How to Get Started with Technical Marketing and Data Analytics?
This blog post covers how to kick-start your career in technical marketing and data analytics.
How do I monitor server-side gtm setup?
  • 13 min read
How Do I Proactively Monitor My Server-side GTM Setup?
How to set up Cloud Monitoring policies in GCP to get alerted when there are issues with the server-side Google Tag Manager setup.
How do I assign a static IP address to outgoing server-side GTM requests?
  • 14 min read
How Do I Assign A Static IP Address To Outgoing Server-side GTM Requests?
How to assign a static IP address to a subset of outgoing requests from a server container. This is useful if a vendor needs to allowlist the IP addresses of incoming requests.
How do I hide the user's IP address in SGTM but still get geo data in GA4?
  • 7 min read
How Do I Hide The User’s IP Address In SGTM But Still Get Geo Data In GA4?
In this article, you'll learn how to override the user's IP address with a generic IP address from their country. This can be done with the help of a Transformation in server-side Google Tag Manager.
How do I migrate my server-side GTM setup from one cloud service to another
  • 5 min read
How Do I Migrate My Server-side GTM Setup From One Cloud Service To Another?
How to migrate from one cloud service to another without changing the domain name mapped to the server-side tagging endpoint.
  • 5 min read
How Do I Configure Cloudflare To Proxy Both My Website And My SGTM Domain?
How to use Cloudflare to proxy your server-side Google Tag Manager subdomain to cope with WebKit’s truncation of first-party cookie lifetime.
How do I use the postMessage method with cross-site iframes?
  • 10 min read
How Do I Use The postMessage() Method With Cross-site Iframes?
In this article, we take a look at the window.postMessage() method and how it can be used to dispatch messages between two windows or frames.
How can I safely override Google Tag Manager's dataLayer.push method?
  • 6 min read
How Do I Safely Override Google Tag Manager’s dataLayer.push() Method?
You can attach your own listener to the dataLayer.push method. However, you need to do this in a way that doesn't disrupt Google Tag Manager.
How do I put the array.reduce() method to use in technical marketing?
  • 4 min read
How Can I Put The Array.reduce() Method To Use In Technical Marketing?
The Array.reduce() method is one of the most flexible ways for converting data structures in JavaScript. This article shows you how it works.
How do I organize my multi-domain setup for server-side tagging in Google Tag Manager?
  • 5 min read
How Do I Organize My Multi-domain Setup For Server-side Tagging In Google Tag Manager?
This guide outlines the process of serving multiple main domains through a single server-side tagging container in Google Tag Manager.
  • 5 min read
How Do I Access The Individual Timestamp Of A GA4 Event?
All Google Analytics 4 events share the timestamp of their batch. With some customization, you can add individual timestamps to (almost) all events.