Technical Marketing Handbook
Podcast series about the technical side of digital marketing
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Technical Marketing Handbook
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Episodes
- TMH #11: Product Analytics with Adam Greco (November 16th, 2021)
- TMH #10: Communication Struggles with Simo Ahava (November 2nd, 2021)
- TMH #9: Experimentation with Matt Gershoff (October 19th, 2021)
- TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava (October 5th, 2021)
- TMH #7: Browser Tracking Protections with Simo Ahava (September 21st, 2021)
- TMH #6: Web Browsers with Simo Ahava (September 7th, 2021)
- TMH #5: Tag Management with Adam Halbardier (August 24th, 2021)
- TMH #4: Search Intelligence with Dawn Anderson (August 10th, 2021)
- TMH #3: Online Analytics with Paul Boocock (July 27th, 2021)
- TMH #2: Ad Blockers with Pete Snyder (July 13th, 2021)
- TMH #1: Core Web Vitals with Philip Walton (June 29th, 2021)
Technical Marketing Handbook is a podcast series hosted by Simo Ahava. The show seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about.
Guests are invited from a wide variety of technical disciplines, such as browser engineering, search engine design, tag management, online analytics, digital advertising, and anything else covered by the vague umbrella of "technical marketing".
