Technical Marketing Handbook
Podcast series about the technical side of digital marketing
New episodes to be released later in 2022
Technical Marketing Handbook is a podcast series hosted by Simo Ahava. The show seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about.
Guests are invited from a wide variety of technical disciplines, such as browser engineering, search engine design, tag management, online analytics, digital advertising, and anything else covered by the vague umbrella of "technical marketing".