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Standard Deviation Podcast

While the Technical Marketing Podcast is taking a creative break, Simo Ahava is co-hosting the second season of the Standard Deviation Podcast together with Juliana Jackson.

Hosted by

Juliana Jackson

Juliana Jackson

Simo Ahava

Simo Ahava

The Cover of Standard Deviation Podcast, featuring a pictures of Juliana Jackson and Simo Ahava.

Technical Marketing Handbook

Podcast series about the technical side of digital marketing.

Technical Marketing Handbook is a podcast series that seeks to explain technical topics that everyone working in digital marketing, analytics or advertising should know about. Guests are invited from a wide variety of technical disciplines, such as browser engineering, search engine design, tag management, online analytics, digital advertising, and anything else covered by the vague umbrella of “technical marketing”.

This podcast is currently on a break. Back soon!

Hosted by

Simo Ahava

Simo Ahava

Technical Marketing Handbook Podcast with Simo Ahava

Episodes

Technical Marketing Handbook Podcast with Simo Ahava
TMH #13: Take Care Of Your Expertise with Simo Ahava
In this last episode of 2021, Simo discusses strategies for building and maintaining expertise in your chosen field.
Technical Marketing Handbook Podcast with Simo Ahava
TMH #12: Missing Motivation with Simo Ahava
In this personal episode, Simo discusses his recent motivation slump in data and analytics work as well as some ideas for overcoming it.
Technical Marketing Handbook Podcast with Simo Ahava
TMH #11: Product Analytics with Adam Greco
Adam Greco from Amplitude shares his thoughts on product analytics as well as the current state of the analytics industry.
Technical Marketing Handbook Podcast with Simo Ahava
TMH #10: Communication Struggles with Simo Ahava
In this solo episode from Simo Ahava, the topic is organizations' communication structures, Conway's Law, and agile methodologies,
Technical Marketing Handbook Podcast with Simo Ahava
TMH #9: Experimentation with Matt Gershoff
Matt Gershoff of Conductrics sits down with me to discuss experimentation, A/B testing, statistical inference, and how to help maintain an experimentation program in an organization.
Technical Marketing Handbook Podcast with Simo Ahava
TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava
Simo Ahava walks through some of the misconceptions about server-side tagging and outlines what an ideal future would look like.
Technical Marketing Handbook Podcast with Simo Ahava
TMH #7: Browser Tracking Protections with Simo Ahava
Simo sits down with Simo again to deliver a solo episode. This time, we walk through browser tracking protections, what they are, and why should we care.
Technical Marketing Handbook Podcast with Simo Ahava
TMH #6: Web Browsers with Simo Ahava
In this episode, Simo Ahava walks through the steps of what happens when you type a URL in the web browser's address bar and press enter.
Technical Marketing Handbook Podcast with Simo Ahava
TMH #5: Tag Management with Adam Halbardier
In this episode, Adam Halbardier of Google joins me to discuss tag management. We talk about the difficult engineering choices that the developers of the world's most popular tag management system face every day.
Technical Marketing Handbook Podcast with Simo Ahava
TMH #4: Search Intelligence with Dawn Anderson
Dawn Anderson from Bertey joins the podcast to discuss the world of search, Google's advances in algorithms, and how SEO and the academic world intersect.
Technical Marketing Handbook Podcast with Simo Ahava
TMH #3: Online Analytics with Paul Boocock
Paul Boocock from Snowplow Analytics joins the podcast to discuss the past, present, and future of online analytics.
Technical Marketing Handbook Podcast with Simo Ahava
TMH #2: Ad Blockers with Pete Snyder
This time around on the Technical Marketing Handbook podcast, we chat with Pete Snyder of Brave software about ad and content blockers.
Technical Marketing Handbook Podcast with Simo Ahava
TMH #1: Core Web Vitals with Philip Walton
In this episode of the Technical Marketing Handbook podcast, we are joined by Google's Phil Walton to discuss Core Web Vitals.
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