🎉 Server-side Tagging In GTM! -100€ discount for the new version of the course until the end of September.

Standard Deviation Podcast

While the Technical Marketing Podcast is taking a creative break, Simo Ahava is co-hosting the second season of the Standard Deviation Podcast together with Juliana Jackson.

Hosted by

Juliana Jackson

Juliana Jackson

Simo Ahava

Simo Ahava

Technical Marketing Handbook

Podcast series about the technical side of digital marketing.

Technical Marketing Handbook is a podcast series that seeks to explain technical topics that everyone working in digital marketing, analytics or advertising should know about. Guests are invited from a wide variety of technical disciplines, such as browser engineering, search engine design, tag management, online analytics, digital advertising, and anything else covered by the vague umbrella of “technical marketing”.

This podcast is currently on a break. Back soon!

Hosted by

Simo Ahava

Simo Ahava

Episodes

December 14, 2021

TMH #13: Take Care Of Your Expertise with Simo Ahava

In this last episode of 2021, Simo discusses strategies for building and maintaining expertise in your chosen field.

November 30, 2021

TMH #12: Missing Motivation with Simo Ahava

In this personal episode, Simo discusses his recent motivation slump in data and analytics work as well as some ideas for overcoming it.

November 16, 2021

TMH #11: Product Analytics with Adam Greco

Adam Greco from Amplitude shares his thoughts on product analytics as well as the current state of the analytics industry.

November 1, 2021

TMH #10: Communication Struggles with Simo Ahava

In this solo episode from Simo Ahava, the topic is organizations' communication structures, Conway's Law, and agile methodologies,

October 19, 2021

TMH #9: Experimentation with Matt Gershoff

Matt Gershoff of Conductrics sits down with me to discuss experimentation, A/B testing, statistical inference, and how to help maintain an experimentation program in an organization.

October 5, 2021

TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava

Simo Ahava walks through some of the misconceptions about server-side tagging and outlines what an ideal future would look like.

September 20, 2021

TMH #7: Browser Tracking Protections with Simo Ahava

Simo sits down with Simo again to deliver a solo episode. This time, we walk through browser tracking protections, what they are, and why should we care.

September 7, 2021

TMH #6: Web Browsers with Simo Ahava

In this episode, Simo Ahava walks through the steps of what happens when you type a URL in the web browser's address bar and press enter.

August 24, 2021

TMH #5: Tag Management with Adam Halbardier

In this episode, Adam Halbardier of Google joins me to discuss tag management. We talk about the difficult engineering choices that the developers of the world's most popular tag management system face every day.

August 8, 2021

TMH #4: Search Intelligence with Dawn Anderson

Dawn Anderson from Bertey joins the podcast to discuss the world of search, Google's advances in algorithms, and how SEO and the academic world intersect.

July 27, 2021

TMH #3: Online Analytics with Paul Boocock

Paul Boocock from Snowplow Analytics joins the podcast to discuss the past, present, and future of online analytics.

July 13, 2021

TMH #2: Ad Blockers with Pete Snyder

This time around on the Technical Marketing Handbook podcast, we chat with Pete Snyder of Brave software about ad and content blockers.

June 27, 2021

TMH #1: Core Web Vitals with Philip Walton

In this episode of the Technical Marketing Handbook podcast, we are joined by Google's Phil Walton to discuss Core Web Vitals.

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