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Play Video about Techincal marketing expert, Simo Ahava, sporting a warm, friendly smile. He is set against a dynamic computer graphics backdrop featuring a 3D-rendered version of Simmer's logo. Adjacent to him, the course title, 'Server-side Tagging in Google Tag Manager', is prominently displayed.

Course Update – V2

Server-side Tagging In Google Tag Manager

Complete approach from deployment to customization.

Take the next step in technical marketing

Server-side Tagging In Google Tag Manager is a comprehensive crash course on how to setup, manage, develop, and embrace the power of server-side tagging and of moving data collection to run through your first-party server environment. The course will teach you everything you need to know about this tagging paradigm.

About this course

With (welcome) advances in privacy legislation and with browser tracking protections, it has become more and more important to take control of the data flows moving between users and third-party vendors that want this user data.

By loading vendor scripts directly in the browser or the app, these scripts have free rein to collect data without practically any restrictions. These scripts often inflict severe performance penalties on the browsing experience as well.

Server-side tagging introduces a new intermediary between the user and the vendor. By deploying a Server container in Google Tag Manager, the site owner can move the cumbersome and privacy-invasive tracking and data collection logic to run through their server first, where they can do things like data validation, consent management, resource caching, and complete source anonymization to ensure the end user’s privacy.

What you'll learn

This course will teach you everything you need to know about setting up the tagging environment, migrating your client-side tags to run through the server, customizing the environment to better suit your needs, optimizing the Google Cloud Platform resources, and more…

In this course, we will walk through all the steps required to set up your own tagging environment. While you can do the course lessons with a zero-cost setup, once you move to a production environment, there will be some costs involved with running the virtual machines that handle your tagging environment (this is covered in the course).

Course overview

  1. Setup the server-side tagging environment
  2. Create your first Client
  3. Create your first Tag
  4. Explore Preview mode in detail
  5. Configure the browser to send the hits to the server
  1. Reserve and map a custom domain to your server
  2. Learn about DNS and how to setup the records properly
  3. Learn about Cloud resources
  4. Upgrade your environment to handle production data
  5. Learn to optimize costs and to monitor your Cloud resources
  1. Import community templates into your Server container
  2. Consolidate data flows between Google Analytics 4 and Facebook
  3. Utilize custom Client templates
  4. Take control of the data flows using Transformations
  1. Tips for working with Google Cloud services like BigQuery and Firestore
  2. Learn how to configure Google Signals and region-specific tag behavior, how first-party user data can be collected, and how consent mode interacts with a Server container
  3. Learn how to manually deploy a Server container and how to upgrade the server version
  4. Learn how to deploy with Cloud Run using a multi-region setup behind a load balancer

Is this course a good fit for me?

If you are a marketing professional who wants to take your knowledge of Google Tag Manager and expand it to cover opportunities in the Cloud

If you are in IT or web development and you’ve been concerned with the proliferation of client-side tags, and you want to take steps to improve governance

If you are a manager who understands how important it is to establish ownership over data collection and processing processes within an organization

If you are a data privacy or security professional who wants to deploy and utilize tools and methods for protecting the user’s right to control their data

If you are a Google Tag Manager user who wants to know more about the Cloud and the possibilities of server-side technologies

You are looking for task-based instruction from an expert instructor supported by a strong community of your peer learners.

You don’t know anything about Google Tag Manager and are unwilling to learn even the basics

You don’t have any budget to run a server-side tagging environment

Your organization has strict policies that prevent you from running applications in a cloud service

Task-based, bite-sized, self-paced lessons

The course is self-paced, and you can take it at your own leisure. The individual topics always contain text content to help flesh out the concepts. There are illustrations, links, and tips to help you understand more about the topic.

Quizzes, certificate, and lifetime access

At the end of each section there will be a smaller quiz to test your progress. After the last section, there will be a final quiz, which tests you on everything learned during the course.

Once you complete all course content, you will receive a certificate, which you can proudly share on social media and in your professional profiles.

As with all Simmer courses, you’ll receive lifetime access to the course content and the Simmer Community upon enrollment.

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Frequently Asked Questions

If you watch the videos at normal speed and read everything there is to read, you will get through all the content in roughly 10 hours.

Once you enroll, you will get your Simmer login credentials that will let you access the course content. Shortly after, you’ll receive an email with your onboarding package.

You’ll also receive an invite to the Simmer Community and lifetime access to everything listed above.

Just that. Unless you specifically ask us to, we will not remove your access to the course content or to the Simmer Community.

You will also stay on the course email list, which we will never, ever use for marketing purposes. It is solely for distributing useful information about the course.

The more you know, the faster you’ll get the hang of things. However, you do not need to be an expert in GTM by a long shot.

A great way to get started with Google Tag Manager is to take this online course offered by CXL.

Not at all! You’ll learn how to navigate in GCP as you walk through the videos of this course. Even though this is definitely not a deep-dive into GCP, you’ll become familiar with the tools and resources relevant to managing your server-side tagging environment.

We offer a full refund, no questions asked, if you request it within 30 days of your purchase and if you’ve got 100% completion of the course content. We really want you to give it your best shot – we are absolutely positive that you will find the course useful and the learning curve manageable.

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