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Technical Marketing Today

The Simmer courses I've taken were exceptionally well constructed and the content was presented in easily consumable sections perfect for self-paced learning. The practical exercises were great and really helped reinforce my learnings. I would rate my experience with Simmer 10/10 and I gladly recommend them whenever the opportunity arises.

Simo is my go-to person for anything related to technical marketing and one of my references for Web Analytics! These courses are an extension of him and what he knows, and it should be a no-brainer to enroll if you're looking to learn about technical marketing from the best.

Simo was instrumental in helping us overcome a few complex issues with our Google Analytics implementation. He was extremely professional, friendly, and communicative throughout the entire process. Most importantly, he helped us identify and fix our problems in record time. I'd absolutely recommend working with Simo and won't hesitate to engage him again should we need his help again in the future.

It's increasingly important for digital marketers, advertisers, and businesses to understand JavaScript. The modern web is powered by JS, and Team Simmer provide the tools and training to help people unlock the full potential of their martech, campaigns, and optimization efforts.

Simo pioneered customized, effective, practical reporting metrics in Google Analytics used by many of the top marketing agencies. This was all done through JavaScript. Not only were these implementations used in business critical applications, but they also inspired a generation of non-technical marketers to learn and deploy their own JavaScript customizations. If there's one person you'd want to learn JavaScript from, it's Simo.

Simmer's approach is to help you understand the core concepts of JavaScript in the context of digital marketing. This means that you will have the skills and confidence to set up a bullet-proof web tracking platform, tackle difficult challenges and become creative with the data you have access to. Simo is widely known as the authority on this subject, and having the chance to learn from the very best is not a chance to pass up.

With Simo on board, you get refreshingly informal and straight-to-the-point consultancy. Simo did not only help us understand all the opportunities and pitfalls with server-side, but he also guided us through the entire setup from Google Tag Manager to Google Cloud to Google Analytics - step by step. I would recommend Simo to anyone who wants to be in the forefront of web analytics.

Simo has been working very closely with the Sanoma digital analytics team for years. When I was running the analytics team, I enjoyed the comfort of knowing that we had Simo to support us and find answers even to the toughest technical questions. Simo was a valued member of our team and for me also a way to improve our employee retention. It was very easy collaborating with Simo and I learned from him a lot during our collaboration. I will be happy to work again with Simo any time in the future!

Simo's level of knowledge on tag management and technical marketing in general is incredible and his ability and will to transfer this knowledge to others is unparalleled. His blog and community efforts have saved me, and I would argue the entire industry, countless hours of trial and error figuring stuff out. I tend to include the words "Simo Ahava" in my search queries if they are about anything tag management related. How about that for a reference. Besides all that, he's great guy to work with!