TMH #3: Online Analytics with Paul Boocock

Published 27 July, 2021

Paul Boocock of Snowplow Analytics joins me for this episode.

Paul is a brilliant engineer, helping build Snowplow into the analytics pipeline powerhouse that it is. For the uninitiated, Snowplow is a modular, open-sourced, end-to-end analytics pipeline that anyone (with the skills and resources) can setup to run their own analytics collection, processing, and reporting system.

This episode isn’t (just) about Snowplow, however. Instead, we discuss the world of online analytics with Paul.

As seems to be the trend in this podcast, our talk touches upon the difficult compromise between privacy and feature engineering

How do you build an analytics platform so that it is as flexible and multi-purpose as possible without introducing features that make it easier to mess with user privacy?

How do you build features while observing the ever-changing world of browser standards, the increasingly more intimidating spread of privacy regulations, and the entire complexity of user intent, especially when set against the backdrop of the organization’s data collection needs.

Listen to the episode to hear Paul’s (and mine) thoughts on these very difficult topics!

Listen to the episode using the player or find it in your favorite podcast service.


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