🎉AI For Technical Marketers: 659€ 599€ launch price until December 31 →
🎉AI For Technical Marketers: 659€ 599€ launch price until December 31 →
A pre-recorded Simmer course on building, deploying, and validating real AI-powered marketing workflows: 7 lessons, 42 topics, and 12 comprehensive videos from award-winning instructors, with Simmer’s evaluation-first point of view applied to every topic. Learn at your own pace.
Join 3.3K+ students worldwide who rely on Simmer® to level up
Most “AI for marketers” courses stop the moment the output looks good. This one starts there.
If you work in technical marketing, you’ve already noticed the gap.
You can prompt your way to an answer in seconds, but you can’t tell if it’s hallucinated.
You’ve seen AI pipelines confidently produce… nonsense. You’ve delivered outputs to stakeholders that felt right but had no verification layer behind them. You’ve taken courses that taught you prompt frameworks, but nothing that taught you how to measure whether the model actually worked.
The thing nobody is teaching, and the thing that matters most when AI touches real business decisions is evaluation. How do you know the output is correct? How do you catch the model when it drifts? How do you build a pipeline you can defend to a CMO or a compliance team?
Meanwhile, every week there’s a new course promising to teach you how to build AI tools. None of them stops to ask: is what you built actually producing the right answers?
This masterclass is built around that question. You will leave knowing how to build working AI pipelines, and how to prove they work.
The marketers who stand out over the next few years will not be the ones avoiding AI completely. They will be the ones who know how to combine AI with strong technical understanding, critical thinking, and practical workflow knowledge.
The course follows this curriculum:
AI Strategy Director @ Jellyfish
AI Lead @ Schwarz Digits
These are just the broad strokes. Each lesson comes with practical applications and concrete tasks that further your understanding of how AI can be harnessed for technical marketing work.
You’ll also build an AI assistant that will help you progress through this course!
Master the AI-powered workflows of modern technical marketing
659€ 599€ until Dec 31st
Most AI courses end when the output is generated. This one teaches you to measure it. You’ll learn to calculate F1 scores, read confusion matrices, and design evaluation datasets, the skills that separate a reliable AI pipeline from an expensive liability.
Every use case is built on real data. The pipelines will be intentionally imperfect so you learn to work with messy inputs; the same conditions you’ll face in any real organization.
After each session, Simo and the instructors hosted a 45-minute office hours recap: plain-language summary, live Q&A, and homework troubleshooting. All six sessions are part of the course, and you can keep the discussion going in the course’s dedicated space in the Simmer Community.
You’ve used AI tools before, but you’ve found it difficult to utilize them correctly
You want to learn how to evaluate the output of AI models so that you don’t mess things up in your organization’s processes and workflows
You want up-to-date content, recorded in fall 2026
You want to learn from practical examples rather than just theory and concepts
You want to follow along as award-winning experts work through every example, and discuss it with your peers in the Simmer Community
You want to go beyond prompts and tooling to better understand how AI actually fits in your organization’s processes, and how you can avoid the common privacy, financial, and maintenance traps that AI often introduces
You want real-time interaction with the instructors. A pre-recorded course can’t give you that, but the next live cohort will. Get notified →
You believe that AI is a self-sufficient, closed workflow that doesn’t need evaluation or validation
You are looking for just a prompt engineering course, or a course that focuses solely on how specific interfaces (Claude, Cursor, Replit, etc.) work
Self-paced · 7 lessons · 42 topics · 12 videos (~9 h)
659€ 599€
Launch price until December 31, then 659€
Live cohort price: 1199€
Prefer learning live?
Leave your email and we’ll tell you first when the next live cohort opens.
Every session was taught live to the cohort and recorded: peer coding alongside the instructors, with real student questions along the way. You’ll see the debugging, the dead ends, and the questions you’d have asked yourself.
Every topic comes with an interactive Colab notebook: run the code, tweak it, and see for yourself how each pipeline behaves. Alongside the notebooks, you get the written lesson materials and a glossary of every concept covered. The notebooks are yours to keep and reuse.
Upon the completion of the course, you’ll receive a Simmer® certificate you can share on LinkedIn and professional profiles.
You’ll also receive lifetime access to all course materials, notebooks, and the Simmer Community.
Every student leaves with a reusable AI evaluation template, three working pipelines for all course use-cases, a model-agnostic API setup you can plug into any provider, and a privacy and governance checklist for AI projects.
Success Stories
"AI for Technical Marketers helped me understand much more of what’s happening behind the AI tools I use in my work. As the course progressed, the explanations and practical examples helped things fall into place. I really appreciated how patiently Juliana and Krasimir answered our questions, even the most basic ones. I came away with a clearer understanding of how AI works and ideas I want to test in my client projects."
Alina E. Popa
Founder @ Ignite Marketing
Juliana Jackson is a data leader and educator who specializes in breaking down complex AI technology into practical, real-world strategies. Currently serving as the AI Strategy Director at Jellyfish, Juliana spends her days building and deploying custom AI products, specialized language models, and decision intelligence solutions on Google Cloud.
Juliana’s and Krasimir’s work co-architecting Customer Voice Analysis solutions using a specialised language model earned them four prestigious Lovie and BIMA Awards in 2025 for the best use of AI, machine learning, and data.
Juliana is a Data Storytelling & Visualization professor at IHM Business School in Malmö, host of the Standard Deviation Podcast, and author of the data strategy newsletter Beyond The Mean. In this course, she brings that exact teaching experience to help you cut through the AI hype and build skills you can actually use.
Krasimir Bambalov is a Software Engineering Lead AI who specializes in turning complex machine learning systems into real, production-ready products. Currently serving as an AI Lead at Schwarz Digits, Krasimir focuses on applying AI to specific business problems, moving between strategy and implementation to make sure things actually get built.
Instead of chasing benchmarks, Krasimir has spent years shipping models that hold up in the real world, for some of the world’s most recognized brands.
With a background spanning some of the world’s largest consultancies and agencies, and certified in Cloud and AI Architecture, Krasimir brings both rigorous foundations and a bias for execution, having applied AI solutions for some of the biggest enterprise clients across industries. He is a strong believer that meaningful work in data science lives not in prompt tricks or legacy models, but in the hard, fascinating problems in between.
We are honored to train employees from companies such as these
The course has about 9 hours of video, spread over 12 videos. On top of that come 7 lessons with 42 topics of written material, interactive Colab notebooks and exercises. You go at your own pace, and with lifetime access there’s no deadline.
You get the same course the live cohort took: every lesson, every video, the interactive Colab notebooks and the certificate. What you don’t get is real-time interaction with the instructors during the sessions. Questions go to the course’s dedicated space in the Simmer Community instead.
Immediate access to the whole course: all 7 lessons and 42 topics, 12 videos (six sessions and six office hours), an interactive Colab notebook for every topic and the glossary, plus access to the Simmer Community. Everything is yours for life.
Complete all the lessons and sessions and work through the course materials. Once you’ve completed the course, your Simmer® certificate is ready to share on LinkedIn and your professional profiles.
In the Simmer Community, where the course has its own dedicated discussion space.
We don’t expect you to have programming skills, deep expertise in AI, or familiarity with the tools we use such as Git and similar collaboration tools.
However, the more you know about these things the less friction there will be during the course.
Just note that the course begins with creating and using an AI assistant that you can use to help you along with any obstacles you might face!
Yes. You get a full refund if you ask within 30 days of purchase and have completed 100% of the course, the same terms as our other pre-recorded courses. See the Terms of Use for details.
We haven’t set a date yet. Leave your email in the “Prefer learning live?” form above and you’ll be the first to hear.
