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Tag: r

Data-driven does not mean decision-ready
  • 7 min read

Data Is Abundant, Decisions Are Not

In this guest post from Arben Kqiku, we explore the power of decision frameworks in shifting an organization further into data-driven decision-making territory.
from clicks to insights with R and BigQuery
  • 16 min read

From Clicks to Insights: Rebuilding Google’s Merchandise Store User Paths with R and BigQuery

Guest post by Arben Kqiku detailing how to use R and BigQuery to perform path analyses with GA4 data.