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Simmer Blog

Tips, guides, and walkthroughs for technical marketers

from clicks to insights with R and BigQuery
  • 16 min read
From Clicks to Insights: Rebuilding Google’s Merchandise Store User Paths with R and BigQuery
Guest post by Arben Kqiku detailing how to use R and BigQuery to perform path analyses with GA4 data.
same-origin deployment with server-side google tag manager
  • 7 min read
Same-origin Deployment With Server-side Google Tag Manager
How to deploy server-side Google Tag Manager with a same-origin setup using a subfolder of the website.
Send App Data To Server-side Google Tag Manager
  • 9 min read
Send App Data To Server-side Google Tag Manager
How to use the Firebase SDK to send app data to server-side Google Tag Manager.

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Why are my intraday table timestamps set in the future?=
  • 4 min read
Why Are My Intraday Table Timestamps Set In The Future When I Query Them?
The event_timestamp field in the Google Analytics 4 export to Google BigQuery is in UTC time by default. Since intraday tables are updated near realtime, it might sometimes look odd that some of your events are in the future (or too far in the past).
How do I change the table expiration in Google BigQuery
  • 4 min read
How Do I Change The Table Expiration In Google BigQuery?
In this blog post, we'll take a look at how you can change the default table expiration and the table-specific expiration in Google BigQuery.